Foundation for Success: A Workshop for Creating the Business Plan for your business; product; or service. In today’s highly competitive, fast changing business environment, success requires having a focused plan and direction that guides your business decisions. A basic plan helps you react to market changes without losing sight of your primary objectives. In this six week workshop, you can identify the needs of your customers / clients; learn the details about your competition; define the specifics of your offering and how to create the experience your customers want; determine the funding requirements of your business; and outline your marketing plan.
The Presenter: Diane DeSimone, Ph. D.
Doctorate in International Marketing; Business Owner; Educator
Dr. DeSimone’s background includes working in a variety of businesses where she has experienced the rapid changes in the business environment. Her education credentials include a Bachelor’s of Science in Economics and Marketing from Purdue University; a Master’s in Business Administration from the University of Notre Dame; and a Doctorate in International Marketing from The Union Institute.
Following each period of education, Dr. DeSimone gained experience in small, large, and very large companies in the roles of Sales, Marketing Management, Strategic Planning, and executive level management. In her own businesses, she conducted product feasibility research, created a Total Quality Management plan for commercial construction, and owned and operated a residential construction business.
In the most recent phase of her career, Dr. DeSimone served as faculty in Construction Engineering Technology providing classes and lab workshops in construction methods, business practices, and project management.
Dr. DeSimone has served on the Boards of the Dallas Home Builders Association, the Texas Association of Builders, and the National Association of Home Builders. She was chair of the International Committee for IEEE Globecom conference; Secretary to the U.S. ANSI ad hoc Broadband Standards Committee; and has been both presenter and facilitator for a variety of business panels and conferences.
6:00pm - 7:30pm, Thursday, October 19, 2017
6:00pm - 7:30pm, Thursday, October 26, 2017
6:00pm - 7:30pm, Thursday, November 2, 2017
6:00pm - 7:30pm, Thursday, November 9, 2017
6:00pm - 7:30pm, Thursday, November 16, 2017